Generating an image is easy. Making it look real isn't.

Toni Riera AI Studio is an AI audiovisual production studio in Barcelona and Girona, led by art director and digital retoucher Toni Riera. It makes AI commercials, spots and product imagery for brands and agencies, with the brand’s real product in every shot.

AI commercials and advertising (social media videos and spots), product imagery and key visuals for campaigns, and professional image retouching, including AI-generated images. It also prepares keyframes only, for teams that already animate with AI.

For brands with physical products and for agencies and creative studios. It has worked with Havas Play, DDB, Wild Pony, TITBIT, Neorg and La Bendita Agencia, and for brands such as Audi, Volkswagen, Frigo and Natural Trainer.

A product video for social media starts at €350, a spot with people at €800, and a 30–60 second campaign spot at €2,500. Product images or key visuals start at €300, and retouching at €200. These are guide prices excluding VAT. A tailored quote comes within 24–48 h.

No. The studio works from the photos, renders or files the brand already has of the product. AI creates the setting and the motion; the product stays the real one.

Before animation, every keyframe is composited and retouched by hand in Photoshop, with the exact type, logo and colour. Any take where the product then changes is discarded and generated again from the approved keyframe.

Tools get you 90%: a beautiful shot. The missing 10% is art direction and retouching, what makes the product the real one, keeps skin from looking like plastic and makes the commercial look like advertising rather than a demo.

In Barcelona and Girona. It works remotely across Spain and Europe, in Catalan, Spanish and English.