Benzodiazepine dependence (Pharma) · Toni Riera — Benzodiazepine dependence · Digital retouching · AI generation · Toni Riera

Pharma · Neorg

Benzodiazepine dependence

Aspid Oro award 2025.

A campaign visual raising awareness of benzodiazepine dependence, for Serveis de Salut Integrats Baix Empordà. In 2024, from an original idea by Neorg Branding Partners and as their partner, I developed this image, generated in parts with AI and brought together with digital retouching.

The idea is direct: a blister pack of pills where each capsule holds a trapped person. The message sums it up: “With benzodiazepines you can get trapped”.

Each person was generated separately and integrated inside their capsule, with the clear plastic, reflections and light of the blister. The challenge was for the whole to look like a single photograph and for each figure to have a different pose that conveys the feeling of being shut in.

The campaign won an Aspid Oro award in 2025.

Categoria: Pharma
Services: Digital retouching
AI generation
Client: Neorg

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