Black and white portrait of Toni Riera, art director and digital retoucher

About Toni Riera

Toni Riera

Art director and digital retoucher. AI images and video for studios, agencies and brands.

Background

After 15 years as an art director in advertising, I trained in depth in AI applied to digital retouching. Today I work with studios and agencies creating, improving or finishing images and videos that need a flawless finish, still or animated.

My approach starts from art direction: first decide what the image has to say, then produce it. AI helps me get there faster, but what makes the difference is the retouching. It’s what keeps a product faithful to the original, makes skin look real and keeps characters consistent from one shot to the next.

Who I’ve worked with

Studios and agencies

  • Havas Play
  • DDB
  • Wild Pony
  • TITBIT
  • Delirio
  • Pijama TV
  • Lavinia Next
  • Enblanc Studio
  • Neorg Branding Partners
  • The IAIAS
  • La Bendita Agencia

Brands and institutions

  • Audi
  • Volkswagen
  • Frigo
  • Natural Trainer
  • Yamaha
  • CCCB
  • Barcelona Provincial Council
  • Serveis de Salut Integrats Baix Empordà
  • Bryan Stepwise

Recognition

Aspid Oro 2025 award for the benzodiazepines campaign, with Neorg Branding Partners.

What I do

Details

Location
Barcelona — Girona
Languages
Catalan, Spanish and English
Speciality
Advertising imagery

Find me

Shall we talk about your project?

Send me your material and I’ll reply with an estimate within 24–48 h.