Good packaging deserves more than a functional mock-up.
Many brands invest in design, illustration, colour and product positioning, but once a product reaches ecommerce it is often shown as a packshot with a background and few real use situations.
I create a key visual with a realistic product and pets delighted to tuck into what’s inside.
Original packshotProduct content
Drag across the image: on the left, the asset the brand already had; on the right, the new commercial asset built from it.
The concept
It is not about making a pretty image. It is about building a visual system for each product.
Starting from the packaging and existing assets, I can develop different types of content while keeping one art direction and brand consistency.
Hero
A product presentation with greater visual impact.
Lifestyle
The product integrated into a realistic context.
Product in use
People or pets interacting with it.
Benefits
Ingredients, materials, textures or features.
Detail
Show the use or the inside of the product.
Video
Short pieces for PDP, marketplaces, ads and social.
Case study
Naturia
One packshot. A complete visual universe.
We start with Naturia’s original packaging and build a small visual story around it, starring two dachshunds. The product stops being simply placed in a composition and becomes part of the scene.
Original asset
The file supplied by the client.→
Derived content
Product heroLifestylePet interactionPack ingredientsSocial contentShort-form video
Short-form video9:16 · 18 s
Objective
Give the product presence in ecommerce and social channels from a single asset.
Solution
Art direction, generated scenes and real packaging integration, with complete post-production.
Deliverables
A series of key visuals, social pieces and an 18-second spot with final sound and colour.
Formats
1:1, 4:5 and 9:16, plus high-resolution versions for PDP and print.
Process
From vector product images or basic renders, I build a complete campaign with key visuals, realistic packshots, short videos and social spots.
AssetsPackshot, packaging, brand references and product requirements.
Visual directionWe define which images become campaign key visuals.
ProductionI integrate and retouch each product, then create premium scenes with pets interacting with it.
2026 pricing
Online retail rates
Rates for online shops and marketplaces. Prices exclude VAT.
Product key visual
Digital retouching + AI, or your real product integrated into a scene. Depending on final resolution.
Product key visual
2K
100 €
4K
150 €
5K or more
from 200 €
Best price per piece
Series content
Variations in format, product, flavour, breed, background or campaign.
Series content
5 images (2K)50 €/u
250 €
10 images (2K)40 €/u
400 €
20–50 images (2K)
30 €/u
Video and print
Script, keyframes, animation, sound and colour. Or the move to high resolution.
Original packshotProduct content
Hero
Lifestyle
Product in use
Benefits
Detail
