AI product photography and imagery · Barcelona — Girona
AI product photography with your real product.
Toni Riera AI Studio creates AI product photos and images for online stores, marketplaces, social media and campaigns. The product is yours, the real one: shape, label, logo and colour. The scenes are new, with no photoshoot. I work from the photos, renders or packshot you already have. I place the product into each scene and retouch it by hand, with the right light, reflections and shadows, so it looks photographed there.
Send me your product and within 24–48 h I’ll tell you how I’d present it and what it costs.
Packshot vectorialRetouchedAI makes beautiful images. Just not of your product.
Ask any tool for a photo of your product in a kitchen, on a beach or in a shop window and you’ll get a stunning one. Now look at the label: the text is unreadable, the logo has changed, the packaging has another shape or the colour is off-brand.
For an online store, that’s a serious problem: customers must receive what they saw in the photo. And in a campaign, an invented product can’t be published.
How I keep the product accurate
The product isn’t generated: it’s placed in from the real one.
- I start from the real productProduct photos, ideally from several angles, a packshot, renders or packaging files. If there’s a 3D model, I use it too.
- I propose the scenesSettings, product in use, detail shots or a campaign key visual, depending on where the images will run. Before production, you approve the composition, the style and how the product is shown.
- I generate the scene and place the productThe scene is created with AI; the product is placed in from the real photos, with the scene’s perspective, light and shadows.
- I retouch by hand in PhotoshopExact type, logo and colour, plus materials, reflections and contact shadows so it doesn’t look pasted in.
- I unify the seriesThe same light, the same colour and, if needed, the same characters across every piece, so they work as one campaign.
- I prepare the formatsThe sizes for every place they’ll run: product page, marketplace, social media, web or print. Plus the product on a white background, for the main image on Amazon and other marketplaces.
What we can create and what it costs
Guide prices, excluding VAT. The quote sets the number of scenes, the formats and the revisions.
| Product integration and key visuals4KReal product integrated into an AI scene at 4K. Key visual for national campaigns. | From €300 |
|---|---|
| High resolution and print5K+Upscaling and selective retouching from 5K. CMYK for large-format print. | From €400 |
Image and campaign projects
Natural TrainerTITBITThree key visuals with the pet food bags and pets placed in a kitchen and a dining room, as if photographed. For the TITBIT studio.
Sant AniolProposal: the real mineral water and micellar water bottles in places that don’t exist.
Yamaha in BarcelonaLa Bendita AgenciaThe Yamaha logo built from buildings in an aerial view of Barcelona. For La Bendita Agencia.- NaturiaDemoFrom a vector packshot to lifestyle scenes with dogs and marketplace listing images.
Cycling Visual CampaignDemoReal photos of the riders and bikes in new settings, for a visual campaign.
When AI makes sense (and when a photoshoot does)
AI fits when…
- You already have photos or a packshot of the product and want to see it in new scenes.
- You need many scenes or versions and a shoot would be expensive or slow.
- The setting is far away, expensive or impossible to photograph.
- You want to test campaign ideas before producing them.
A photoshoot is still better when…
- The product has to be seen really working: food being eaten, a texture melting, a liquid pouring.
- The image relies on real people or a testimonial.
- There’s no good photo or render of the product: those have to come first.
For agencies and studios
I work from your concept and art direction, or take part in the visual development. You can hire me for complete campaign images or just the product integration and retouching. White label too; where possible, I ask to show the project once it’s published.
Who’s behind it
I’m Toni Riera, art director and digital retoucher. After 15 years as an art director in advertising, I specialised in AI applied to retouching and video. AI gets you 90% of the way. The missing 10%, what makes an image ready to publish, is my job.
Aspid Gold Award 2025 with Neorg for the campaign on benzodiazepine dependence.
Frequently asked questions
How much does an AI product image cost?
A product-in-scene image or a key visual at 4K starts at €300, and a high-resolution image for print at €400. Guide prices, excluding VAT; the quote depends on the number of scenes and formats.
And for an online store?
Online stores and marketplaces have their own rates, in the Naturia case study: a product image from €100 at 2K and, in series of 20 to 50 images, from €30 per image.
How long does it take?
It depends on my workload at the time and the number of scenes. I’ll confirm it with the quote, within 24–48 h.
Will the product look exactly like the real one?
Yes. The product isn’t generated with AI: I place it into the scene from your photos or renders and retouch it by hand so the type, logo, shape and colour are your brand’s.
Do I need a photoshoot?
No, if you already have photos, a packshot or renders of the product. The scenes are created with AI and the product is placed in from that material.
What do I need to get started?
Product photos or a packshot, the vector logo if there is one, where the images will run and a reference for the style you like. With that I’ll prepare an estimate within 24–48 h.
Do they work for online stores and marketplaces?
Yes. I prepare the images in the sizes and ratios of each place: product page, marketplace, social media or web. I also deliver the product on a white background, for the main Amazon image. The Naturia case study shows a complete example.
Can you add people with the product?
Yes. I generate the people or characters and keep them consistent across the series, as in the “Ageism” campaign for the Barcelona Provincial Council.
Who owns the rights to the images?
You do. The final images are for commercial use, with no time or territory limits.
Can I turn these images into a video later?
Yes. The same scenes can become the keyframes of an AI commercial, with the same product in every shot.
Send me your product. I’ll set the scene.
Photos, a packshot or whatever you have. Within 24–48 h I’ll tell you how I’d present it and what it costs.