Food · Havas Play

“Locos x Frigo”

Eight summer videos for social. Made with AI.

As a partner of The IAIAS, I made eight short social media videos for Havas Play’s 2026 summer campaign “Locos x Frigo” for Frigo.

Each video is a small summer visual idea in vertical format: a foot-shaped ice lolly on the sand, beach towels forming an ice cream seen from above, open skies and busy beaches. They are pieces designed to stop the thumb on a phone screen within a few seconds.

I generated the keyframes with AI and retouched them so the ice cream, the colours and the brand details were right. Then I animated the shots with AI and did the post-production and effects, through to the closing “Locos por Frigo” logo.

Working on a series of eight pieces means keeping the same summer light, palette and humour across all of them, so they read as a single campaign.

Categoria: Food
Services: AI keyframe generation
Digital retouching
AI animation
Post and FX
Client: Havas Play

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