Peugeot 3008

A car spot with no shoot: the real Peugeot, in a city that doesn’t exist.

A 100% AI demo spot for the Peugeot E-3008. The creative proposal places the real car in a futuristic, surreal setting: a city of lit-up bridges and walkways and an endless road through a desert under the moon.

The challenge was for the car to remain the Peugeot E-3008 in every shot. The grille, headlights, proportions and colour had to be faithful to the model, while everything around it is invented. I integrated the car into each scene in terms of lighting and colour grading, so the reflections of the neon lights and the blue and orange tones of the surroundings would fall believably on the bodywork.

Then I animated the shots with AI and did the editing and post-production of a 24-second spot that closes with the Peugeot logo and the model name.

The comparison shows a different kind of job. Starting from a poor-quality archive photo, I retouched the grille, replaced the number plate, recovered detail and removed unnecessary reflections, with the colour adjusted.

Categoria: Automotive
Services: AI animation
Digital retouching & AI
Video editing
Client: Demo

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I want a result like thistoni@toniriera.art · +34 647 175 552