Guides · AI commercials and advertising
How much does an AI commercial cost? Prices and what they include
By Toni RieraArt director and digital retoucher, Toni Riera AI Studio. Published: 18 October 2026.
Short answer
At Toni Riera AI Studio, an AI commercial costs from €350 for a 10–15 second social product video, from €800 for a 12–20 second social spot, from €1,200 for a 20–30 second spot and from €2,500 for a 30–60 second campaign spot. These are guide prices excluding VAT, with no shoot, and include music and sound. The final price depends mainly on the number of shots, the duration and the versions.
Prices by type of commercial
| Social media video10–15 sSimple product video with 3 or 4 shots in a single set-up. FHD 1080p. | From €350 |
|---|---|
| Social media spot12–20 sCommercial spot featuring people interacting with the product. 6 to 10 shots. FHD 1080p. | From €800 |
| Spot20–30 sA spot with a short narrative. 10 to 15 shots, with 16:9 and 9:16 versions. FHD 1080p. | From €1,200 |
| Campaign spot30–60 sFor TV and online video campaigns: script, art direction, editing and versions. | From €2,500 |
| Pack of 5 or 10 social videosPossible 30% discount off unit price. | Let's discuss |
| Keyframes for AI videoper frameConsistent frames with character continuity. Based on final resolution. | €120 |
Social product video (10–15 s), from €350. 3 to 4 shots in a single setting. One format and one round of revisions. Delivered within 5–7 working days of approving the keyframes.
Social spot (12–20 s), from €800. 6 to 10 shots, with people using the product. One format and two rounds of revisions. Delivered within 5–7 working days.
Spot (20–30 s), from €1,200. 10 to 15 shots and a short story. 16:9 and 9:16 versions. Two rounds of revisions. Delivered in 1–2 weeks.
Campaign spot (30–60 s), from €2,500. For TV and online video. If the brand has no script, I propose a script and storyboard; if it comes from an agency, I work from theirs. Art direction, editing and the versions the campaign needs. Two rounds of revisions. Delivered in 3–4 weeks.
Keyframes only, from €120 per frame. For teams that already animate with AI and need keyframes consistent with the real product.
What the price includes
- Art direction.
- Keyframes composited and retouched by hand, with the real product.
- Shot-by-shot AI animation and selection of the takes where the product stays accurate.
- Editing and post-production.
- Licensed library music and sound effects.
- Delivery in FHD 1080p.
- The revision rounds for each format.
- Commercial usage rights, with no time or territory limits.
What is quoted separately
- Voice-over, by a voice artist or AI-generated.
- 4K delivery, with a surcharge set in the quote.
- Additional formats or versions.
- Extra revision rounds, from €50 each.
- Rush jobs: delivery in under 48 hours, +25% on the total.
What makes a commercial cost more
- The number of shots. Each shot needs its retouched keyframe and its animation.
- The duration. More seconds mean more shots and more editing.
- Recurring characters. Keeping the same person across every shot takes more control.
- Difficult products. Small type, complex logos, glass, metal or car bodies need more retouching.
- Versions and languages. Each extra format or language is more editing.
- The deadline. Rush jobs carry a surcharge.
Why an AI commercial costs less than a shoot
There’s no film crew, no locations, no actors and no shipping the product. The setting can be anything, even somewhere that doesn’t exist. What stays is what makes a commercial work: art direction and finish, which is where the work goes.
How to get a quote
Send me photos of the product from 3 or 4 angles (or renders and packaging files), references for the style you’re after, where the commercial will run, the approximate length and your deadline. Within 24–48 hours I’ll send you an estimate. Production is booked with 50% up front and the remaining 50% on delivery.
How I work at Toni Riera AI Studio
Every commercial starts from the real product: keyframes retouched by hand, approved before animation, and only the takes where the product is the real one. No shoot.
Frequently asked questions
Do prices include VAT?
No. They are guide prices excluding VAT.
How long does an AI commercial take?
A social video or spot, 5–7 working days from keyframe approval; a 20–30 second spot, 1–2 weeks; a campaign spot, 3–4 weeks.
Are music and voice-over included?
Licensed library music and sound effects are included. Voice-over, by a voice artist or AI, is quoted separately.
Can I get it in 4K?
Yes. All commercials are delivered in FHD 1080p; 4K carries a surcharge set in the quote.
Is there a discount for several videos?
Yes. Packs of 5 or 10 social videos can get up to 30% off the unit price.
Send me your product. I’ll set it in motion.
Photos, renders or whatever you have. Within 24–48 h I’ll tell you how I’d turn it into video and what it costs.