Client
Porsche
Overview
The 911 Turbo is not just a car – it’s a statement of power and freedom. This conceptual campaign explores the extremes of where performance meets imagination, placing the iconic Porsche model in surreal environments that defy the limits of the real world: over water, across desert dunes, and through snow-covered terrain. A visual exercise in hyperbole and desire.
Client
Porsche
Industry
Beverage
Service
Creative Retouch
AI-powered image generation
Digital Design
Duration
1 Weeks
The Challenge
How do you elevate an already legendary car beyond the boundaries of conventional automotive campaigns? The objective was to craft a visually striking concept capable of evoking thrill, luxury, and impossibility — all at once. The imagery had to feel both cinematic and believable, while embracing visual exaggeration as part of the narrative.
The Solution
By combining advanced AI image generation with high-end digital retouching, I was able to build bold visual metaphors for ultimate performance. Each setting amplifies the car’s capabilities and spirit — water, sand, and snow becoming mere backdrops to its momentum. Through thoughtful art direction and refined compositing, the visuals achieve an editorial, premium look that enhances the storytelling power of the campaign.
