Client
IKEA
Overview
The project explores the contrast between nature and design through a series of surreal, visually captivating scenes. By placing iconic furniture pieces in the heart of a lush, untamed jungle, the goal was to highlight their elegance, versatility, and harmony with the environment — even in the most unexpected settings.
Client
IKEA
Industry
Furniture
Service
Creative Retouch
AI-powered image generation
Digital Design
Duration
4 Weeks
The Challenge
The creative challenge was to imagine and craft a striking visual universe where furniture and wild nature coexist seamlessly. Each image needed to feel both fantastical and believable — blending product realism with a magical jungle atmosphere, while preserving a strong sense of composition and lighting.
The Solution
Using AI-assisted image generation, creative direction, and advanced retouching, I built detailed jungle scenes where each product becomes the centerpiece of its own story. A wild cat calmly resting in an armchair, a parrot landing on a dresser, or a curious monkey atop a floor lamp — each visual invites viewers into a world where design meets wilderness in a bold, unexpected way.
