Client
Cupra
Overview
Captured at golden hour in a secluded forest, the concept revolves around two key frames: a cinematic front view and a profile shot where a relaxed lioness lounges across the roofline. The unexpected coexistence recasts the SUV as a creature of instinct and dominance, suggesting that even nature’s apex predator would choose the Ateca.
Client
Cupra
Industry
Automotive industry
Service
Creative Retouch
AI-powered image generation
Digital Design
Duration
1 week
The Challenge
Making a full-grown lioness appear plausibly balanced on sheet-metal meant mastering weight, reflections and scale while preserving a premium automotive finish. At the same time, the warm, back-lit woodland atmosphere had to harmonise with Cupra’s deep metallic palette without tipping into fantasy.
The Solution
Multiple lioness poses and forest plates were generated with diffusion models, then perspective-matched to the real Ateca using advanced compositing, custom shadow casting and reflection mapping. Selective colour grading and micro-highlight work unified the animal, car and environment, delivering hero visuals that feel convincingly shot on location while remaining entirely digital.
