From a packshot to a realistic lifestyle scene.
I turn your product images into realistic visual content for ecommerce, marketplaces and digital campaigns, without the need for new photo shoots.
Good packaging deserves more than a functional mock-up.
Many brands invest in design, illustration, colour and product positioning, but once a product reaches ecommerce it is often shown as a packshot with a background and few real use situations.
The result works. But it does not always communicate the full value of the brand.
Drag across the image: on the left, the asset the brand already had; on the right, the new commercial asset built from it.
It is not about making a pretty image. It is about building a visual system for each product.
Starting from the packaging and existing assets, I can develop different types of content while keeping one art direction and brand consistency.
Naturia
One packshot. A complete visual universe.
We start with Naturia’s original packaging and build a small visual story around it, starring two dachshunds. The product stops being simply placed in a composition and becomes part of the scene.
The file supplied by the client.Give the product presence in ecommerce and social channels from a single asset.
Art direction, generated scenes and real packaging integration, with complete post-production.
A series of key visuals, social pieces and an 18-second spot with final sound and colour.
1:1, 4:5 and 9:16, plus high-resolution versions for PDP and print.
From vector product images or basic renders, I build a complete campaign with key visuals, realistic packshots, short videos and social spots.
Assets
Packshot, packaging, brand references and product requirements.
Visual direction
We define which images become campaign key visuals.
Production
I integrate and retouch each product, then create premium scenes with pets interacting with it.
Online retail rates
Rates for online shops and marketplaces. Prices exclude VAT.
Product key visual
Digital retouching + AI, or your real product integrated into a scene. Depending on final resolution.
Series content
Variations in format, product, flavour, breed, background or campaign.
Video and print
Script, keyframes, animation, sound and colour. Or the move to high resolution.
Art direction + retouching + AI.
I’m Toni Riera, a creative retoucher and visual production specialist using AI.
After years working in art direction and professional retouching, I use generative AI as another production tool, never as the final result.
My work makes product, lighting, perspective, materials and characters coexist credibly in one image.
What clients always ask me.
Who owns the usage rights?
You do, in full, with no time or media limit. I only ask to show the piece in my portfolio; if you prefer, I will not show it.
Will you follow my brand guidelines?
The packaging is your real file: type, Pantone, seals and legal copy stay intact. We build the environment, not your brand.
How long does it take?
One key visual, one working day. A series of 10–20 pieces, one week. A complete spot, three days from storyboard approval.
Does it work for PDPs and marketplaces?
Yes. I deliver each piece in the formats and resolutions requested by Amazon, Shopify or your own ecommerce, and in CMYK when it also goes to print.
What if we tried it with one of your products?
If you have a product or range that could be presented better online, I can show you how I would approach its visual content.
Let’s talk about a product