Client
Multiple clients
Overview
This project explores the integration of real consumer products into entirely fictional environments using AI-generated imagery. By placing the products in surreal, visually striking scenes, the aim is to enhance brand awareness and aesthetic impact through compelling visual storytelling. Each composition combines artificial environments with high-end digital retouching, resulting in images that blur the line between photography and imagination.
Client
Multiple clients
Industry
Consumer products
Service
Creative retouch
Digital Design
Duration
3 Weeks
The Challenge
The main challenge was to create hyperrealistic yet imaginary settings that elevated the product’s presence while maintaining visual coherence. Achieving balance between realism and artistic fantasy required precise AI prompting and advanced retouching skills. The goal was not to replicate reality, but to surpass it—crafting scenes that immediately capture attention and invite deeper engagement.
The Solution
Leveraging generative AI tools and expert digital retouching, three distinctive visual universes were crafted around each product. These synthetic worlds—ranging from a honeycomb cave to volcanic terrain—offer unlimited creative potential. The surreal aesthetics break traditional boundaries of product placement, highlighting how new AI-driven workflows can open doors to fresh, captivating narratives.
